Kingston Wedding Expert Interview Series: How to pick a Cake Artist

The Kingston area is very lucky to have Jessica Stroebel of Jessica Maria Cakes . Her wedding cakes are absolutely stunning and of the moment with a very classic and elegant appeal. She is definitely a local vendor to watch and I highly suggest booking with her in advance as she is understandably in demand. She was kind enough to lend her expertise in this interview for local brides and she is as sweet as the amazing cakes she creates.

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  • What should brides ask a cake artist before they book them?

    Before you fall in love with your cake designer, check to ensure they are available for your wedding date, and that their products are within your budget. Ask for their starting prices and any additional fees such as delivery and stand rentals to give yourself a rough idea of the cost. Often times these two simple questions will help narrow your search dramatically. Next, check to see if they offer tastings. The taste of your cake is as equally important as the design. Sampling some flavours will give you a good sense of the designer’s baking abilities, and help you decide which flavour(s) you would like for your big day. Finally, ask a bit about their background and experience. You’ll want to ensure they’ve had some previous experience working with wedding cakes. Be sure to visit their website and social media accounts to see examples of their work. This will give you a sense of their style and area of expertise.

     

  • Tell us a little bit about yourself and background/education. Why did you decide to become a cake artist?

    I’ve always loved baking. I grew up watching my Oma work wonders in the kitchen. She was an incredibly talented baker, and spent much of her time baking pastries and sweet confections for my siblings and I. As I grew older, I fell in love with the artistry of it all. I realized that there was no limit to what you could create. From then on I was hooked! In 2013 I completed my B.A. in Film & Media Studies at Queen’s University. It was during this time that I started receiving requests from family and friends for custom cakes. I realized how much I enjoyed having that creative outlet in my life, and decided to pursue cakes on a full-time basis. I returned to Queen’s and took a condensed Business and Entrepreneurship program. Shortly afterwards I enrolled in the Designer Cakes Program at Bonnie Gordon College of Confectionary Arts in Toronto, ON. It was there that I met the incredibly talented BGC instructor, Nadia Colella, of Nadia & Co. Art and Pastry. I was absolutely floored when Nadia invited me to intern with her the summer following my studies. There, I was able to practice the new skills I had acquired, while working side by side with the best in the business.

  • What is your favorite trend right now in wedding cakes?

    So many great trends have emerged this year, but my favourite has to be the organic floral arrangements. The tightly clustered sugar flower arrangements of 2015 have given way to loosely flowing foliage, delicate laurel wreaths, and floral-crowned tiers. The organic arrangements give wedding cakes a boho-chic look that I just adore!

  • If you had to pick a favorite cake that you worked on which one would it be and why?

    A few years ago I was asked to create a cake inspired by Antoni Gaudi’s work. It was different from the requests I’m used to getting, so I was very intrigued. In the end I created a two-tier cake that was hand painted to look like stained glass (see here). The mosaic came together beautifully, and the bold colour palette remains one of my favourites to this day.

  • What should brides consider if they have a tight budget for their cake?

    There are a lot of options for brides working with a tight budget. For starters, consider designing your cake with buttercream. It’s a cost-friendly alternative to fondant and it tastes delicious. For large wedding cake designs, consider swapping a tier or two out for styrofoam. Its a great way to save on cost without having to sacrifice on the design. Just be sure you have enough cake to feed your guests. Another area you can save on costs is with your sugar flowers. Ask your cake designer which blooms are less expensive to make, and create a design based around those. Alternatively, you can use fresh flowers. Just be sure to coordinate with your florist ahead of time.

  • What is your favorite part about being a cake artist?

    There are many things I love about being a cake artist. The creativity, the chance to be a part of so many people’s big day, and let’s not forget about all the leftovers! It’s a dream job that I feel very lucky to have.

    You can find more info on Jessica at her website here

    Like Jessica’s Facebook page here

    You can follow Jessica on Instagram here

    You can get pinning with Jessica here

 

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